Vick's VapoRub
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Vick's VapoRub

Vick's VapoRub

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Description:

Published: April 12, 2017 0 0 97
By: Kara Chen, Cal Poly Pomona
Category: Other

This was a group project for my Promotional Strategies class. The goal of the project was to find another target market for an already developed product.


We chose Vick's VapoRub -- which contains ingredients such as menthol and typically used as a cough suppressant -- to target athletes. The menthol in the product is incredibly helpful in aiding and relieving muscle soreness in athletes.