Published: April 12, 2017
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By: Kara Chen, Cal Poly Pomona
This was a group project for my Promotional Strategies class. The goal of the project was to find another target market for an already developed product.
We chose Vick's VapoRub -- which contains ingredients such as menthol and typically used as a cough suppressant -- to target athletes. The menthol in the product is incredibly helpful in aiding and relieving muscle soreness in athletes.