Social Commerce- Footwear
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Social Commerce- Footwear

Social Commerce- Footwear


Published: January 12, 2021 0 0 14
By: Brandon Abarca, Cal Poly Pomona
Category: Marketing & Advertising
Hashtags: #Advertisement #Advertising #Marketing #SocialMedia

This group project revolved around growth opportunities for Pacsun's footwear department, finding ways to increase sales and push for Pacsun to become a leading footwear destination.

Key Takeaways:
Social commerce
Footwear specialist
Customer reward program
Customer service opportunities

*Footwear growth proposal presented to Senior Vice President's and CEO of Pacsun*