Marketing Competition Case Submission
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Marketing Competition Case Submission

Marketing Competition Case Submission

Description:

Published: February 9, 2020 0 0 184
By: Franek Romero, Cal Poly Pomona
Category: Marketing & Advertising
Hashtags: #caseanalysis #Design #Marketing

A team and I created a marketing plan for the American Marketing Association's yearly national, collegiate competition. Cotton Inc.'s marketing problem was how to get Gen Z to engage with cotton as a fiber and get them to check their clothing tags for 100% cotton fabric. We achieved top 15 and received semi-finalist honors. The three year marketing plan was curated through primary and secondary research we gathered as a team. All creative solutions took into account budget restrictions and strict regulations since Cotton Inc. must adhere to Federal laws and regulations.

Attachments:

Cotton Case.pdf 9.3 MB

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