A team and I created a marketing plan for the American Marketing Association's yearly national, collegiate competition. Cotton Inc.'s marketing problem was how to get Gen Z to engage with cotton as a fiber and get them to check their clothing tags for 100% cotton fabric. We achieved top 15 and received semi-finalist honors. The three year marketing plan was curated through primary and secondary research we gathered as a team. All creative solutions took into account budget restrictions and strict regulations since Cotton Inc. must adhere to Federal laws and regulations.