This project was centered around the considerations one must take when entering an international market. To accomplish this my team and I analyzed the prospect of exporting google Chromebook to Mexico. We used Hofstede's cultural dimensions to understand some of the differences that exist between the US and Mexico. Through observing these cultural differences we determined that Mexico is a suitable market for Google Chromebook.
In this project I utilized excellent team working skills to complete this project while transitioning to a fully online university. This project gave me an opportunity to learn more about the Mexican consumer and how the country's culture in general, informs their purchase behavior.