How Asana, Twilio, and SurveyMonkey optimized thei
Like Kara Chen

How Asana, Twilio, and SurveyMonkey optimized thei

How Asana, Twilio, and SurveyMonkey optimized thei

Description:

Published: October 18, 2017 0 0 293
By: Kara Chen, Cal Poly Pomona
Category: Marketing
Hashtags: #CustomerSupport #Design #InDesign #Infographic #Marketing #Search

https://blog.swiftype.com/2017/10/03/how-asana-twilio-and-surveymonkey-optimized-their-customer-support-centers/


Studies have shown that a majority of a company’s customers prefer to solve problems themselves rather than reaching out to a representative. For this reason, customer support search is incredibly important to help those individuals find the information they’re looking for.


Asana, Twilio, and SurveyMonkey have all invested heavily in creating high-quality support content. To ensure this content is easily accessible, these companies leverage advanced search technology that provides relevant results to their customers and actionable analytics for them. I created an infographic to show key strategies they used.