Published: April 12, 2017
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By: Kara Chen, Cal Poly Pomona
This was a group project for my Marketing Analysis class. My group and I came up with a new app that tracks the number of people at a particular gym, called GymRush. I worked with other marketers as well as graphic designers to create a business plan for the app. We conducted mock market research studies by looking at the current trend of gym peak times.
After the assignment, we decided to enter the app into our school's startup competition, where the winning product can win up to $10,000 to kickstart their product launch. Unfortunately, we did not win, but it was a great learning experience!