Published: May 13, 2020
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By: Aleah Lycett, California State Polytechnic University-Pomona
My group and I conducted a market research study on food establishments at Cal Poly. Our goal was to not only discover what was the most favored and least favored t but to find out the reasons why. We performed cross tab analysis on qualtrics and SPSS to find correlations between people and food choices. In the presentation, is a breakdown of our biggest findings.