Drake Family Farms Promotional Plan
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Drake Family Farms Promotional Plan

Drake Family Farms Promotional Plan

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Description:

Published: July 9, 2017 0 0 45
By: Serene Janes-Taylor, Cal Poly Pomona
Category: Other

This was an assignment for my promotions class at Cal Poly Pomona. The company needed to increase sales revenue without increasing production needs as they are at max milk holding capacity. The purpose of this plan is to shift current customers and new customers' focus toward specialty cheese varieties that have higher returns.

Attachments:

DrakeFarmPromotionalPlan.pdf 84.4 MB