Digital Marketing Consultant for Heartland Cafe
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Digital Marketing Consultant for Heartland Cafe

Digital Marketing Consultant for Heartland Cafe


Published: December 10, 2020 2 0 61
By: Charles Holeman, California State Polytechnic University-Pomona
Category: Marketing & Advertising
Hashtags: #Adobe #Advertising #Design #Facebook #Instagram #Marketing #SocialMedia

I collaborated with an expert team to develop social media campaign strategies for our client Heartland Café & Mart. Utilizing our E-Marketing, course taught materials, we analyzed their marketing and social media strategies to provide the client with recommendations to improve their social media outreach. Based off this analysis, I designed engaging social media content for the client that focused on consumers’ shifting behaviors and desires due to COVID-19. The content created consisted of Facebook posts, Instagram stories and email marketing campaigns for the client to use.


IBM_4032_Final_Project.pdf 5.6 MB

Tagged Teammates:

  • Alan Tan
  • Julie Alvarenga
  • Kenny Gradilla
  • Mark Del Aguila
  • Zihan Chen


Mark Del Aguila Charles Holeman