Published: December 10, 2020
favorite2 forum0 poll61
By: Charles Holeman, California State Polytechnic University-Pomona
Category: Marketing & Advertising
Hashtags: #Adobe #Advertising #Design #Facebook #Instagram #Marketing #SocialMedia
I collaborated with an expert team to develop social media campaign strategies for our client Heartland Café & Mart. Utilizing our E-Marketing, course taught materials, we analyzed their marketing and social media strategies to provide the client with recommendations to improve their social media outreach. Based off this analysis, I designed engaging social media content for the client that focused on consumers’ shifting behaviors and desires due to COVID-19. The content created consisted of Facebook posts, Instagram stories and email marketing campaigns for the client to use.