Customer Utility- Fast Food
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Customer Utility- Fast Food

Customer Utility- Fast Food


Published: January 12, 2021 0 0 18
By: Brandon Abarca, Cal Poly Pomona
Category: Business
Hashtags: #Business

This project is a result of understanding how customer utility work and why consumers choose certain fast food restaurants.

Key Takeaways:
Consumption Utility- Consumers should like their product enough to purchase.
Price- At what price will a customer prioritize a particular fast food location?
Inconvenience- Distance, time it takes to have food ready-to-go.