Consumer Behavior- Brand Value
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Consumer Behavior- Brand Value

Consumer Behavior- Brand Value

Description:

Published: January 12, 2021 0 0 17
By: Brandon Abarca, Cal Poly Pomona
Category: Marketing
Hashtags: #Advertising #ConsumerBehaviour #Marketing

Our project is based on consumer behavior and how millennials demand for brands to provide value and to demonstrate social responsibility.


Key Takeaways
Brands sell ideas and beliefs
Millennials & Boomers differ in brand value
Cause Marketing

Attachments:

Consumer_Behavior.pdf 671.1 KB