• Gained exposure to the amount of detail needed to plan a large-scale event involving multiple audience groups
• Used real-time results and feedback to improve the next steps within a plan
• Co-created integrated marketing plan focused on customer experience
• Learned selflessness, resilience, and the entrepreneurial spirit
• Improved public speaking ability and presentation skills
• Learned the steps to creating a new business plan
• Developed disciplines in goal setting, task completion, and collaboration with teammates
Bronco Startup Challenge